Reese Witherspoon’s media company, Hello Sunshine, has made its name telling stories that uplift, inspire, and reflect a broad range of family experiences.
Now, the company is bringing that same vision to the home renovation genre, adding hammers, heart, and a fresh perspective to a well-worn format. With the launch of Willing to Flip, a new A+E series set in the Pacific Northwest, Hello Sunshine is expanding its reach into Vancouver and beyond.
The show isn’t just about remodelling homes, it’s about navigating family legacies, honouring history, and making bold choices about the future.
Willing to Flip: Bringing the Pacific Northwest into Focus
Willing to Flip marks Hello Sunshine’s first major foray into renovation television with a strong regional twist. The series zeroes in on families in Vancouver, Seattle, and Portland who have inherited homes and now face a deeply personal decision: keep the property and preserve its legacy or renovate and sell.
This localized focus isn’t random. By targeting the Pacific Northwest, Hello Sunshine taps into a unique real estate corridor marked by rising property values, multigenerational family homes, and diverse cultural backgrounds.
Vancouver’s inclusion is especially notable, signalling the production company’s interest in expanding into Canadian markets and recognizing the city’s distinct architectural styles, housing challenges, and family dynamics.
Described as a “new hit show” by A+E, Willing to Flip aims to blend emotional storytelling with practical renovation guidance, capturing the moments when family history and real estate collide.
The Hosts: Mary and Jon Pierre Tjon-Joe-Pin
At the heart of Willing to Flip are its dynamic hosts, Mary and Jon Pierre Tjon-Joe-Pin. Known for their real estate and renovation expertise, the husband-and-wife duo bring both technical know-how and emotional insight to each episode.
Mary, a seasoned home flipper, and Jon Pierre, a licensed realtor, work together to guide families through some of the toughest decisions they’ll ever make about a home they’ve inherited.
Their collaborative approach is both practical and empathetic. Whether it’s navigating outdated plumbing or helping a family reflect on what a property means to them, Mary and Jon Pierre offer more than just design advice; they help create a path forward.
The Premise: Renovate or Move On
Willing to Flip tackles a question many families face but few talk about openly: what to do with an inherited home. These properties often come with emotional weight, decades of history, and sometimes a long list of repairs.
The show’s central dilemma is clear: should the family invest in renovating the home to preserve it for future generations, or flip it and use the proceeds to start a new chapter elsewhere?
Each episode follows a family wrestling with this decision, supported by Mary and Jon Pierre as they assess the home’s condition, lay out renovation options, and walk the family through the financial and emotional trade-offs.
It’s a premise grounded in reality, one that resonates with anyone who’s had to weigh sentimental value against practical needs.
How It Works: Participant Support and Requirements
Families selected for Willing to Flip don’t just get TV exposure; they receive real, tangible support to help bring their renovations to life. The show offers professional design guidance, trade-outs for appliances, help with flooring, paint, and even assistance with permits and labour. These contributions significantly ease the financial and logistical burdens that usually come with major home improvements.
However, there’s a key requirement: participants must have some budget in place. This ensures that families are truly invested in the process, while also allowing the show to take on more ambitious projects that reflect the scale and emotional depth of the stories being told.
This model keeps the stakes high and the outcomes meaningful, showcasing renovations that aren’t just cosmetic but deeply personal.
Beyond Canada: Hello Sunshine’s Global Footprint
While Willing to Flip focuses on families in the Pacific Northwest, Hello Sunshine’s renovation ambitions extend well beyond North America.
In the UK, the company has found success with Renovation Rescue, a Channel 4 series that combines emotional storytelling with budget-conscious home transformations. The show’s debut season attracted over a million viewers, prompting a green light for a second season.
Unlike traditional renovation formats, Renovation Rescue emphasizes education just as much as inspiration. Viewers follow homeowners as they receive design tips, DIY tricks, and cost-saving strategies, all while confronting the challenges of transforming outdated or neglected properties. The practical focus makes the show relatable and actionable, delivering real value to audiences.
Values in Action: Diversity, Empowerment, and Inclusion
Hello Sunshine isn’t just producing renovation shows; it’s redefining what these shows can represent. True to its mission of empowering women and giving voice to underrepresented stories, the company weaves inclusivity and authenticity into every layer of Willing to Flip.
The series welcomes “ALL TYPES of families,” including siblings, couples, blended families, and more, reflecting the many ways inheritance and home ownership play out in real life. This inclusive casting ensures that the show mirrors the diversity of today’s households, moving beyond the outdated nuclear family model often seen in traditional renovation programming.
At the same time, the show emphasizes agency, particularly among women, by highlighting their roles in decision-making, budgeting, and design. Renovation becomes more than a visual transformation; it’s a platform for telling stories about identity, memory, and building a future with intention.
Why Vancouver? Strategic Market Expansion
Vancouver’s real estate scene often involves multi-generational homes, rising costs, and difficult decisions about staying or selling. These elements make it an ideal setting for the show’s core premise: choosing between legacy and letting go. At the same time, its international appeal positions Willing to Flip to reach both Canadian and American audiences with shared cultural reference points.
For Hello Sunshine, entering Vancouver isn’t just a production choice; it’s a strategic move to expand its presence in international markets while staying true to the brand’s mission of telling empowering, globally resonant stories.
Wrapping Up
As Hello Sunshine continues to evolve beyond scripted storytelling, its expansion into home renovation represents a thoughtful shift. Whether it’s in Vancouver, the U.S., or the UK, each renovation show under the Hello Sunshine banner carries a consistent thread: giving people the tools, platform, and agency to shape their own futures.
The move into international renovation television isn’t just smart programming; it’s a meaningful extension of the company’s values. And for viewers, it offers something more than entertainment. It’s a chance to see themselves in the stories, reflect on what “home” really means, and imagine the possibilities that come with starting fresh.
