When Canadians wake up, more and more are turning to The Morning Show to start their day, and the numbers prove it. Now officially the country’s most-watched Canadian news and lifestyle morning show, The Morning Show on Global reaches nearly 1.2 million adults every week.
With a 17% audience increase year-over-year, this beloved program is capturing hearts from coast to coast, blending timely news, star-powered interviews, and lifestyle tips, all delivered by a team that viewers connect with.
What Sets The Morning Show Apart
So, what makes The Morning Show stand out in a crowded field of morning programming? It’s the show’s winning formula: a mix of top headlines, entertainment interviews, lifestyle tips, and real talk that feels both fresh and familiar.
Anchored by the dynamic trio—Carolyn Mackenzie, Jeff McArthur, and Morgan Hoffman—the show strikes the perfect balance between informative and feel-good.
“With a perfect blend of news of the day, the biggest names in entertainment and Canada’s best lifestyle experts, Canadians continue to choose The Morning Show as their first choice for news and lifestyle content when they wake up,” says Jordan Schwartz, Corus’ Head of Morning Programming (quote from newswire.ca).
Morley Nirenberg, Executive Producer of The Morning Show, adds: “We are extremely proud of how audiences have responded to the trusted and compelling voices of Carolyn, Jeff and Morgan in the morning. With their engaging delivery, unscripted humour and genuine connection to viewers, they arm Canadians with everything they need to start their day.”
It’s this authentic energy, combined with a smart, engaging format, that has earned the show a loyal nationwide audience
Audience Growth and Ratings Success
The Morning Show isn’t just popular—it’s dominating the Canadian morning TV landscape. With nearly 1.2 million adults tuning in every week, the show has seen an impressive 17% growth in viewership year-over-year. It’s not just gaining fans; it’s leading the pack.
In the key A18+ demographic, The Morning Show holds the top spot from coast to coast. It delivers nearly double the audience of CTV’s Your Morning, and more than twice the viewers of Citytv’s Breakfast Television. It also consistently outperforms daytime favourites like The Social and The Good Stuff with Mary Berg.
These numbers reflect more than ratings—they show the growing trust Canadians place in The Morning Show to deliver a reliable and enjoyable start to their day.
Awards and Recognition
It’s not just viewers who are noticing—The Morning Show is earning critical praise as well. The show’s beloved hosts, Carolyn Mackenzie, Jeff McArthur, and Morgan Hoffman, have been nominated for a Canadian Screen Award (CSA) for Best Host, Talk Show or Entertainment News Program. This national recognition highlights their natural chemistry, journalistic credibility, and warm, engaging presence that resonates with Canadians across the country.
Their ability to balance lighthearted banter with meaningful conversation has become a signature trait of the program, and it’s one of the reasons The Morning Show has become such a standout success in Canadian broadcasting.
A Look Back: How the Show Evolved
The Morning Show has undergone an impressive journey since its launch in 2011, transforming from a local Toronto program into a nationally beloved morning staple. Originally airing as a three-hour local morning show on Global Toronto, it aimed to provide a mix of news, weather, and lifestyle content tailored for the city’s viewers.
The show premiered on October 11, 2011, with Liza Fromer, previously a co-host on Breakfast Television, alongside Dave Gerry. It was broadcast from a unique ground-level storefront studio on Bloor Street East in downtown Toronto, allowing passersby to catch glimpses of the lively morning team at work. Early on, the format combined local news, entertainment, weather, and lifestyle segments to engage viewers.
Over the next few years, the show experienced key changes that shaped its identity. Several hosts came and went, including Kris Reyes, Antony Robart, and Daru Dhillon, each bringing their own style and expertise. In 2015, Jeff McArthur and Carolyn Mackenzie joined the team, marking the beginning of the era that would eventually propel The Morning Show to national prominence.
A significant milestone occurred in 2016 when the program moved from its Bloor Street studio to the brand-new, state-of-the-art Corus Quay studios. This modern space offered cutting-edge production capabilities and symbolized the show’s evolution from a local morning show into a program with national aspirations.
By 2019, the transformation was complete. The show’s national edition expanded from a half-hour to a full hour, airing weekdays with a dedicated focus on entertainment and lifestyle content for viewers across Canada.
At the same time, the local Toronto segment was rebranded as Global News Morning, aligning Global’s morning programming nationwide. This shift allowed hosts Jeff McArthur and Carolyn Mackenzie to concentrate fully on the expanded national broadcast, which would soon become the country’s most-watched Canadian morning show.
Throughout its evolution, The Morning Show has balanced adapting to changing viewer tastes while maintaining a consistent goal: delivering engaging, trustworthy, and relatable content to Canadians as they begin their day. Its growth from a local morning program to a national leader highlights the power of connection, quality storytelling, and the dedication of its talented hosts and production team.
The Format That Works
What truly makes The Morning Show a morning essential for millions of Canadians is its carefully crafted format that blends information, entertainment, and lifestyle in a way that feels effortless and genuine.
The program is designed to provide viewers with everything they need to start their day on the right foot, whether that means catching up on the latest news, getting inspired by lifestyle experts, or simply enjoying lighthearted moments.
Each episode features a dynamic mix of trending topics and in-depth discussions that keep viewers informed about what’s happening locally and nationally. The hosts engage in natural, unscripted conversations that feel authentic, often sprinkled with humour that makes the morning routine more enjoyable.
Interviews are a staple of the show, bringing Canadians closer to some of their favourite stars and cultural figures. These segments aren’t just promotional; they often offer insightful, behind-the-scenes stories that entertain and connect on a deeper level.
Lifestyle segments add an important layer of value. From health and wellness advice to cooking tips, parenting insights, home décor ideas, and more, the show invites experts who share practical knowledge that viewers can apply in their everyday lives. This expert-driven content sets the show apart by blending entertainment with actionable takeaways.
Musical performances and cultural highlights further enrich the viewing experience, showcasing Canadian talent and bringing fresh energy to the morning.
The hosts, Carolyn Mackenzie, Jeff McArthur, and Morgan Hoffman, are the glue that holds it all together. Their warmth, chemistry, and genuine rapport with each other and with the audience create a welcoming atmosphere. Viewers feel like they’re starting the day with trusted friends who understand their lives and interests.
This well-balanced format ensures the show appeals to a broad audience, from those wanting a quick news update to those looking for a deeper lifestyle connection, making The Morning Show both informative and entertaining without ever feeling overwhelming.
Where and When to Watch
If you haven’t already joined the millions who start their day with The Morning Show, it’s easy to tune in. The show airs every weekday on Global TV from 9–10 a.m. ET/PT and 10–11 a.m. AT, bringing Canadians a full hour of lively conversation, expert advice, and must-see interviews.
Whether you’re watching from your kitchen, your couch, or on the go, The Morning Show delivers a feel-good start that fits right into your morning routine.
Wrapping Up
In a landscape full of options, The Morning Show has earned its place as Canada’s favourite way to start the day. With its trusted hosts, engaging stories, and feel-good energy, it’s more than just a TV show; it’s a part of the morning ritual for over a million Canadians each week.
Whether you tune in for the latest headlines, expert lifestyle tips, or simply a smile to kick off your day, The Morning Show delivers.
